Our longtime partner Velvet Hammer Music and Management Group needed to bring a sinfully exciting look to their new goth/nu-metal/alternative music festival Sick New World Fest in Las Vegas. With artists like System of a Down, Korn, Deftones, and Incubus there, we were excited to create an amazing experience for the first year of the music festival.
We created a complete graphics package that was used across social media for ticket sales and promotion, on-stage and promo billboards around the festival grounds, and for digital marketing content like recap videos. It began with a trailer video with our group of characters set against a carnival funhouse-themed version of the Las Vegas skyline, but became so much more. Scroll down to see the full package of our work for the festival.
Line-Up Release Trailer 2023
Being the first year of Sick New World Fest in Las Vegas, the festival organizer Velvet Hammer wanted to spread the word about nu-metal/alt music's hottest new show. Utilizing the characters and graphics package we developed for the festival, we created a sinfully exciting trailer set against a carnival funhouse-themed version of the Las Vegas skyline.
This trailer set the tone and teased the upcoming lineup release of bands like System of a Down, Korn, Deftones, and Incubus. It was formatted specifically for 9x16 mobile viewing, which helped drive over 126K likes on @systemofadown's Instagram.
Stage/Cylindrical Video Screen Tower Promos
Our content was used widely by the festival, such as in tease videos on social media, ticket promos, product giveaways, and recap videos. We delivered the graphics in a variety of formats so that it can be used on different platforms and marketing channels, such as YouTube, Instagram, TikTok, and more.
Producer: Blake Boxer
Creative Director: Barret Thomson
Art Director: Gaby West
Storyboards: Gaby West
Illustration: Gaby West
Lead Motion Designer/Comp: Daniel Bueno
2D Character Animation Lead: Jack Ellis
2D Animation: Adam DiTerlizzi, Matthew Seely Motion Graphics: Adrian Parat
Motion Graphics Support: Israel Arias, Wes Meeks