We collaborated with the automotive company Means to show their audience how they are transforming the future of propulsion. They needed something cutting-edge to visually explain their technology to engineers and decision makers and affirm their leading position in the marketplace.

We rendered 5 CGI scenes, each with a custom-created vehicle including a sedan, delivery vehicle, SUV, sports car, and all-terrain vehicle. With varying terrain from a hilly San Francisco street to the German Autobahn, each scene will feature a different Means technology and it’s benefits. To clearly show this, we turned the vehicle body transparent and brought the camera tight to the chassis. Here, viewers get a detailed look at how Means’ technology assists drivers. We included b-roll footage of engineers, factories, and production lines to support the narrative.

This video harnessed the existing prominence of the Means brand, while also looking forward toward their future innovations. We can’t wait to see what they come up with next.