As the leader in digital contracting, Ironclad asked us to help them emphasize their groundbreaking role in the digital revolution of the backbone of business: the contract. They needed videos that explained how they are bringing teams, processes, and data together to make better, faster business contracts.
We created an explainer video that was informational, yet beautiful. Leaning on the themes of synchronization and efficiency, each sequence smoothly transitions into the next. The illustrations drew on inspiration from watercolors and a painterly style, which emphasizes the hand-crafted and human-oriented aspect of their business as well. We also incorporated character animation with the motion graphics to further highlight how much of this process is driven by human ingenuity.
We continue to partner with Ironclad on other brand-defining content such as the Clickwrap service launch and seasonal SDC events. The videos define the Ironclad brand as they chart their growth in the technology sector.
Studio: Deep Sky
Producer: Seth Chaffee
Producer: Blake Boxer
Creative Director: Barret Thomson
2D Animators: Gaby Breiter, Matt Seely, and Adam DiTerlizzi
Motion Graphics Artists: Milan Erceg, Eric Neff,
Grant Perdew, and Tyler Benjamin
Editorial: Brett White
Audio: Brett White