We collaborated with our friends at Giro Sports making the leap from photography to CGI product renderings for their entire catalog. It took a month of preparation to become familiar with the product lineups, create custom Excel Sheets to track production and colorways, and sort through hundreds of physical products that were shipped to us.

Like photography, we had to prep and label all the products. The difference with CGI is collecting thousands of digital files and preparing them in a 3D application. It's a huge task, but the results and future cost savings are well worth it. Once the master silhouette is modeled, textured, lit and approved, future versions are a fraction of the cost compared to photography. With CGI you have control over manufacturer corrections, decal changes, gloss, tints, angles. Best of all, there's no need for rotoscoping and Photoshop touch-ups.

It took all hands on deck, but in just 3 months we were able to set up the production pipeline, optimize product CAD silhouettes, model missing elements (including all snowboard helmet liners and ear pads), create custom color shaders and custom rotations for each angled silhouette, texture, light, and rig combos. Whew!

Check out Giro's snowboard and cycling product catalogs. Can you tell which are CGI and which are photography? Nope. How awesome is that?!

4k 300 dpi JPEGs and layered PSDs deliverables included:
- 143 colorway helmets
- 635 rendered helmet angles
- 201 colorway goggles
- 810 rendered goggle angles
- 35 helmet/goggle combos
- 105 combo angles
- 23 360 animations