We worked with Giro on their 2020 Bike lineup from photography to CGI rendering. Early on we found traditional box modeling wouldn't work for Giro's sleek shoe designs. In order to be on-model, we began by 3D scanning each shoe and scanning all material textures. Since 3D scanning geometry is very dense and creates unwanted artifacts, we only reference the scanned geometry to recreate topology, so CGI materials and lighting behave accurately. Generally, we're provided CAD files for shoes, so this particular project required our team to adapt new techniques in order to meet a tight deadline, budget, and have no Photoshop clean-up.

Click here to view our 3D Imperial Shoe Visualization.