Our third year collaboration with our friends at Giro Sports. We rendered all their bike helmets and goggle SKUs which are utilized for both print and online catalogues. During Q2 we setup the season’s production pipeline, optimized product CAD silhouettes, modeled missing elements, and created custom color shaders for each angled SKU. As well prepped thousands of decals and graphic files.

Like photography, we had to prep and label all products. But unlike traditional photography, CGI requires collecting thousands of digital files and preparing them in a 3D application. It’s a huge task, but the results and cost savings are worth it. Once the master silhouette are modeled, textured, lit and approved, future colorways are a fraction of the cost compared to photography. With CGI you have control over manufacturer defects, decal changes, gloss, tints, color, angles, and best of all, there’s no need for rotoscoping and Photoshop touch-ups.

Each season, we produce well over 600 renders at a time, not including update to season of colorway models. A season of deliverables included:

• 4,000 x 4,0000 300 dpi renders
• Batched JPEGs, PNGs and layered PSDs
• 87 helmet color ways
• 317 helmet angles
• 19 goggle color ways
• 168 rendered goggle angles
• 7 360 animations
• 27 shoe color ways
• 135 shoe angles