We collaborated with D'Addario, (yes the D'Addario!) on an ambitious 4-month project creating thousands of product SKU renderings of their products and accessories. Our first month consisted of pipeline setup, master lighting and SKU angles. A majority of products didn't have available CAD files which required our team of artists to model every master SKU by referencing physical products. In order to complete such a huge catalogue of SKUs in a short amount of time we completed guitar and orchestral strings first, then accessories, woodwinds, and finishing with percussion.

Below is a small portion of the SKUS and angles we produced for each major category. View D'Addario's new website at: www.daddario.com