We collaborated with AWS Elemental to conceptualize and produce a visual story for the company’s rebrand. We were tasked tp articulate Elemental’s unique value to internal and external audiences in relation to their competition. Communicating what the company offers and how they’re doing it differently.

The story aligns with the brand promise and builds an emotional impact. Outlining the personality of the brand, language, and global tone they use to speak to unique customers. Internally, it serves as the North Star for their brand and guides the organization, aligns with Elemental’s people, and serves as a beacon to current and future employees. Additionally, the video was designed and built to carry over into the company’s future videos. The outcome is a beautiful anthem for Elemental with an original design!