Cambia approached us to develop an innovation video showcasing their four pillars of health care experience, its brands, and how they are uniquely transforming the way people experience health care. The goal was to invite the audience to “imagine” what health care could be like with the solutions that Cambia is bringing to market.

The project creative required a combination of live action and stop motion style motion graphics that introduces Cambia, their cause, and their innovative solutions. Backgrounds were digitally created and inserted with photography plates to create rich, beautiful surreal environments for each scene. The design had to be flexible so that some scenes could be shown independently of the whole to highlight a particular Cambia brand or application.

In less than three weeks we conceptualized, designed boards, storyboarded, and tackled talent auditions, scheduling, props, editing, audio and animation. The result was an uplifting video used to inspire and educate the audience of health care professionals, investors, entrepreneurs, educators, and media.