Our friends at Velvet Hammer reached out to us to produce a 60 second hype trailer announcing AFI’s one night special event at the Forum in 2023. We presented several concepts and landed on an emotional fan tribute utilizing original music video footage and live performances. We gathered existing artwork from the Sing the Sorrow album and expanded it’s branded theme into animated title cards and graphic overlays.
Client: Live Nation
Agency: Velvet Hammer
Production Studio: Deep Sky
Director: Jared Hobbs
Creative Director: Barret Thomson
Motion Graphics: Adrian Parat
Editing: Brett White
Concept
Design
Editing
Illustration
Motion Graphics