We teamed up with the NFL’s Seattle Seahawks to create an engaging in-game animation to play at Lumen Field during the 2022 season. Inspired by the game Plinko, this animated scoreboard video engaged fans of all ages, strengthened their home field advantage, and promoted the strong culture around ‘The 12s’, all with a uniqely Seahawks, Seattle, and PNW-themed experience. We created 3 possible winners (The 12s, Blitz, and Boom) to keep fans on their feet each time.

To kick off production, we determined which Seattle landmarks the team wanted to focus on, then we got to work on developing concept art. Since the video is one long downward camera pan, each scene needed to flow seamlessly to the next.

Our background artist created a beautiful painterly mural as a backdrop. Our 3D team used the concept art as a basis to model environments and props on which the ball would bounce, and developed a bouncing simulation as well. Our 2D animation team breathed some fresh PNW life into the backgrounds with simple animations and effects too.