To celebrate the launch of their company rebrand, LoanPal wanted a fun animated video to communicate the look, feel, and ethos of their new brand identity to its employees and partners. Since LoanPal is all about making finance friendly, our job was to develop a unique concept that supported their creative branding with humorous scripting, clever kinetic typography, and playful transitions – keeping in mind that several images would be utilized on their website and throughout marketing pieces.