To celebrate the launch of their company rebrand, LoanPal wanted a fun animated video to communicate the look, feel, and ethos of their new brand identity to its employees and partners. Since LoanPal is all about making finance friendly, our job was to develop a unique concept that supported their creative branding with humorous scripting, clever kinetic typography, and playful transitions – keeping in mind that several images would be utilized on their website and throughout marketing pieces.

While challenging to smoothly transition from type animations to flat, still images to keep the piece cohesive, we had so much fun playing with type concepts, searching for images with double meanings, and establishing a feel and flow that really spoke to the brand. Through script, design, animation, and sound, it was a blast collaborating with the wonderful people at LoanPal. All the elements came together beautifully, creating an honest and charming company anthem sure to brighten your day.