Zap Energy approached us to create a high-end interactive narrative experience to help unveil their advances in fusion energy. The goal was for a heightened product reveal to meet this historic moment in technological advancement. Leaning into an optimistic view of the future, while acknowledging real world challenges, we created a viewer-controlled scrolling visual experience with a conceptual breakdown of Zap Energy’s fusion reactor and its prospective impact from global scale to small community.

We worked closely with our partners at Zap Energy to develop a visual style and storyboards. Leaning into darker tones and bold colors, we created a highly detailed vision of fusion energy use in our near future - from large 3D modeled cities to rural and coastal infrastructure with an emphasis on ecological impact. We built 3D assets, textures, and simulations to create each custom scene. Special attention was paid to proper lighting and atmosphere. Every detail received our utmost attention. Each vignette was animated with viewer-controlled pacing in mind, while being mindful of render performance across many different web browsers and devices. In the end, we created something beautiful and effective.

Zap Energy now has a web-driven interactive presentation that allows them to communicate the incredible impact of their product in a visually spectacular way - highlighting this historic technological advancement for investors, media outlets, and future employees.

www.zapenergy.com

How it works videos visualize how sheared-flow-stabilized Z-pinch fusion doesn’t require magnets, cryogenics or high-powered lasers.