We collaborated with Side Door, the world’s marketplace for music artists, hosts, and audiences, to create a 2D animated video explaining why artists love using the app to connect with and perform for their fans. They have hosted concert events for artists such as Vance Joy and Madison McFerrin.

The video’s design needed to convey an intimate feeling between artists, hosts, and audiences, which is why we created loose painterly characters with an emphasis on the characters’ shapes and interior details. Viewers of the video needed to understand the experience of using Side Door, rather than it being explicitly explained to them.

Effects like vibrant lighting was used across many shots to unify the environment. Hue and saturation shifts made it easier for the viewer to follow the narrative of the video through multiple shots. This also helped amplify the concert experience in the featured home stages.