We partnered with the world’s leading street-based protective motorcycle apparel brand ICON Motosports to create social media shorts promoting the launches of their beautiful helmets. Known for their highly-stylized and detailed helmet illustrations, we delivered engaging narrative shorts that would live up to the high expectations of their dedicated fans.
Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 1970s animated Lord of the Rings-style in Airflite 4Horsemen. With more gorgeous helmets in the works, we can’t wait to share more with you soon.
Client: ICON Motosports
Producer: Jared Hobbs
Creative Director: Barret Thomson
Art Director: Barret Thomson
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson
Storyboards: Adam DiTerlizzi, Matthew Seely, Gaby Breiter
Animators: Adam DiTerlizzi, Jack Ellis
Compositing: Jack Ellis, Esli Becerra
Sound Design: Mikey Navarro