Produced a series of animated social media GIFs for the NFL Second Season. We were tasked with conceptualizing a look within a budget and producing a style that reached their target audience, as well production timeline. The GIFs needed to play and loop on Twitter, Tumblr, Facebook, and Instagram. This meant planning ahead for spec limitations: file size, scale, crop, duration, and color gradients.
The process was simple: provide 4 conceptualized character looks, design key characters based on brief, storyboard each animation, provide roughed animation previews, revise, and paint in Photoshop.