Deep Sky worked with The Electronic Cigarette Company on it’s infomercial pre-production, filming and editorial for E.N.D.S. national broadcast spots. The script was written to target viewers and consumers of electronic cigarettes who have first-hand knowledge about the products on the market today. Their input and views about the product and how it provides a solution for the need to replace those outdated electronic cigarette kits will be key to the success of the E.N.D.S. infomercial.
After months of planning, script writing, design, location scouting, talent search and finalizing the call to action (CTA offer), Deep Sky filmed 3 back-to-back days of the infomercial’s heroes (on-screen talent) as well indoor and outdoor lifestyle b-roll. Filming 12 locations was a huge success, with minimal crew and talent all filmed within budget and on schedule. Deep Sky’s dedicated and exceptionally talented team of stylists, grip (lighting), camera, producers, director, prop artists and more pulled together and wrapped a 5 day shoot in just 3 days.
Years previous Deep Sky produced an infomercial for Esquares. Esquares’ approach was on the clinical side with an informative pitch, where E.N.D.S brings a powerful sales pitch and solution to a problem consumers face today. E.N.D.S. approach is to keep it simple, convenient, offer the product on auto delivery, provides excellent testimonials, a compelling call to action, and offering free samples viewers are sure to take.
Product package design
Commercial graphics package
Production House: Deep Sky